Social Media Marketing Consultant Services - SMO

Our social media marketing campaign approach combine elements of more traditional PR, interactive and search marketing, as well as user-centric sharing and networking in a seamless and actively engaging way to meet your target audience via keywords and via REAL engagement--at work, during personal time, when they're thinking most about what you sell.

We do this by fully incorporating ubiquitously popular networking tools like Twitter, Facebook,their connecting apps, as well as deep content forums like blogs, YouYube, and site-based articles and press releases. B2C or B2B, over 75% of the US will be sharing everything

Social Bookmarking Tools are Just the Beginning We carefully build and optimize profiles, followings and networks for clients as a service is to help them to get more audience share and more light and attention around what they're doing. Then we set things in motion by launching a cohesive campaign that seamlessly maximizes the potential of the social web in a professional, but human way. Best of all, social media marketing works seamlesslywith PR and with search marketing efforts and allows varied analytics measurement angles for differing types of customer / partner engagement, so that a social media campaign is not just shooting in the wind. Companies can actively seek, find and measure visits, engagement levels, as well as the conversion rates of your content and focus. Since social media followings are cumulative, like organic results, it builds with an intentional push and without it (depending on what's been done already). A successful social media event becomes a search engine magnet for your product, as well. Seeking out articles and blogs, these search engine users and social media users come away a product.

By using a Facebook fanpage, an informative blog, or other content source (like the company’s press release page) as a hub, companies can use the diverse array of available social media networking tools to promote the main content hub, which in turn is a (basically free) standing presentation for the company’s products and services, whether the goal is positive visibility in front of potential customers or direct ecommerce.

"Where to start?"

We would normally set a number of hours to get the client fully set up, optimized and network a solid starting following, engaging the company marcom folks and educating and orienting them in a passive way that doesn’t tax company time. Soon, the designated company liason can easily take the wheel and control your engagement and direction without assistance.

The client’s content (or base information for such) is completely under company direction and/or control the entire way, once a foundation has been set, and the learning curve is minimal and short, but the learning journey never ends.

"What's social media success look like?"

Ford Motor Company is a prominent example of a profitable and established non-"tech" company who is successfully using a social media to forge a campaign that's based on building a running conversation with their customers and the media--and that pays off big. Not only are they focusing on aligning their brand with entertainment like American Idol, but they are using events like SXSW and regular social media engagement to enhance and build their brand. If you don't believe me, jump onto Twitter some time and mention a mild (but honest) critique of Ford, McDonald’s or one of their products or promotions. A rep will very likely jump out from behind a curtain and engage you positively, asking for your input on where they went wrong. This is proactive engagement and it is working to secure brands in the social media age.

Ford found that the correlation between blog post activity about the Ford brand and individual models and actual sales to be of keen interest to their brand marketing program.

What does Ford have to do with your own specific business? Not much, exccept that the example of a company with serious marketing objectives like Ford giving ample time and budget to exploring social media says a great deal. Social medias ability to create buzz, input meaningful metrics and boost brand visibility among notables and everyday users of social media alike gives rise to a way of getting attention and funneling that power into bottom-line marketing objectives. And this example has since been surpassed by numerous others, which we often cover in our social media articles at Marcana.com.

Social Media Marketing Campaigns

"How does social media work?"

"Where to start?"

"What's social media success look like?"