Mobile: new crust of the online marketing pie

Why? Because mobile is fast becoming the frame through which online marketing happens, through which sites are consumed, through which all sorts of goods and services are perused, marketed, advertised, reviewed and sold. While it is true that mobile is also in itself just another part of the online marketing pie, it continues to be the fastest growing platform for all the others, as well. If you do B2C, you can’t afford to be without a presence on mobile via advertising and you can’t afford not to take your mobile visitors into account when it comes to your website presence, the place your customers probably are going to end up.

To get a handle on how to make sure your mobile visitors see the most appropriate content, you’ll need insights into the medium, as well as an understanding of what strategy makes sense for mobile marketing for your business. Things like platform constraints, best practices, traffic optimization, and last but not least, conversion optimization including winning funnel tactics, all should play key roles. And finally, useful analytics should also be in place to keep track of it all, from your site performance, to that of your social media and advertising channels.

Social Labs Media provides a free initial consultation to help lay the ground work for how we can help set the right solutions into place, and then hourly or packaged execution to get the job done quickly and correctly, thus getting you on your way to the next level.

Customers find you via their mobile consumer behaviors, then go with the best presentation, all other things being equal.

For those who just need a mobile site quickly, we offer MobilizeMe, a fast 4-week service that extends the basic “look and feel” elements of your current design and extends them to the mobile site to be hosted on your own existing domain. It comes complete with everything you need in a mobile presence, as well as analytics to capture up to 5 of your mobile version’s calls to action (for those wanting it, hourly-priced add-on customization beyond the standard level is available).

Feature Image Credit

Written by

Mark Brimm Principal, Director of Digital Marketing Mark Brimm (founder, principal and lead consultant) has been consulting on online marketing since 1992. Mark is Principal and Director of Digital Marketing for Interface Communications Group since 2001, is an expert on Search Engine Optimization and Search Engine Marketing, and is co-author of a series on AdWords campaign management (compiled in AdWords University: The complete Guide to AdWords). Mark taught Business English overseas, and previously managed the online marketing and PR several Beijing companies. His consulting projects range from Chevron to one of the top 4 top state-owned banks (Industrial & Commerical Bank of China) in Sichuan Province of China, to many thousands of startup websites in the US and beyond. Mostly, however, he has helped scrappy young SMBs to gain niche market share here in the US. Prospective partners can contact Mark via email here.
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