Social media is not a fad…

If you text to family, stop and think for a minute: how unlikely is it that you will also be on Twitter tweeting to a larger circle the way you would have formerly sent out Christmas cards? A tweet is in some aspects a mini-card, or an aloud comment to those you know. The same doubly applies to Facebook status updates. And while no other platform commands the same attention as these two…aren’t they enough?

If your business advertises in search ads or even mobile ads, but isn’t taking advantage of the social graph technology of Facebook, you may have missed the boat. The good news is that there’s a new one coming through every 5 minutes. Facebook advertising is a skill set requiring savvy in areas that have largely arisen with Facebook. You should have a team on your Facebook advertising that reflects the kind of skill and knowledge sets involved.